Overall, the campaign yielded 22 pieces of content across Instagram Stories and Reels, for a total of 2.7 million views and almost 200K likes across seven days. Taylor, a creator with about 60K followers, earned a 16.52% engagement rate on her Reel, while her Story earned a 1.93% CTR. In addition to big-name creators like Benny, Melissa Gorga, and Olympic medalist Nastia Liukin, BEN secured a number of creators with smaller followings, all of whom delivered solid views and engagement. All around, content exceeded expectations. His story also generated 7,260 clicks, representing a 1.47% CTR.īenny’s content wasn’t the only impressive performance in the campaign. And the decision paid off: Benny’s video became the best-performing piece of content from the campaign, with over 494K views on his Instagram story-exceeding predicted views by 13x. Still, BEN stood by its recommendation and, thanks to a long-standing relationship built on trust and consistent overperformance, Proximo decided to trust the creator. Though Benny had a proven track record of success for the brand, Proximo wasn’t sure that the concept was right for the campaign, since Soliven’s content concept-posing as Bob Ross and painting a glass of tequila-deviated somewhat from the brand’s ask. The resulting list of 16 creators was a mix of influencers across geographies, including a name BEN had worked with on a past Proximo campaign: Benny Soliven. To pinpoint the right people to help achieve these goals, BEN used its artificial intelligence platform to analyze historical click-through rates and view predictions. The company wanted high energy, a luxury feel, and an all-around good time. Proximo tasked influencers with developing Instagram content showcasing how they celebrated Cinco de Mayo with 1800 Cristalino, since the campaign launched just in time for the holiday. The brand teamed up with BEN to reach audiences in target markets, including California, Texas, and neighboring New York and New Jersey, and began building a campaign aimed at raising brand awareness and driving purchase consideration. To establish 1800 Cristalino as the perfect drink for the most epic events, Proximo Spirits knew it needed to enlist the help of premium influencers who live the luxurious lifestyle that 1800 embodies. Tequila is a key ingredient for any celebration-but not just any tequila.
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